Author Archives: Jeffrey Rush

Now, to have a successful business means that you must have as many people as possible knowing about you on the Internet. Yes you require a great website, but if no-one knows you are there it is worthless. The traffic really requires to flow to your website so you are able to be first on search engine listings Yahoo, Google and MSN. And, SEO (Search Engine Optimisation) enters here. Continue reading →

Metro train networks are arguably the best analogy to use for someone trying to imagine what the World Wide Web is like with its enormous range of web pages and documents distributed being stations or stops. Just like the trains working their way amongst the network of stops using the tracks to guide them, the search engines use their equivalent method referred to as links. If it wasn’t for links then the billions of web based documents would not be connected together for the search engines to navigate. This vast network of documents is then navigated by specially designed automated robots referred to as “spiders” or “crawlers” which then can access material directed by the search engines. All of the data gathered by these robots can then by analysed. The commonly used term for this process is “information retrieval” and the term “hits” describes the findings themselves. Worldwide there are three search engine companies that completely dominate the market. Continue reading →